Data Processing Agreement

Funnelbranch is a European company and our data infrastructure is based in the US. Processing and storing data in a secure, fair, and transparent way is extremely important to us.

This Data Processing Agreement (“DPA”) is an addendum to the Terms of Service between Funnelbranch and the customer.

If you are accepting this DPA on behalf of your customer, you warrant that: (a) you have full legal authority to bind your customer to this DPA; (b) you have read and understand this DPA; and (c) you agree, on behalf of your customer, to this DPA.

These service terms incorporate the Funnelbranch Data Processing Agreement” (“DPA”), when the General Data Protection regulation (“GDPR”) applies to your use of Funnelbranch services to process visitor data as defined in the DPA. We protect and secure your visitor data to the high standards set out in the agreement.


  • “You” or “customer” refers to the company or organization that signs up to use Funnelbranch to analyze website visitor sessions.

  • In the course of providing the Funnelbranch service to customer pursuant to the agreement, Funnelbranch may process visitor data on behalf of customer.

  • In this Data Processing Agreement (“DPA”), “Data Protection Legislation” means the General Data Protection Regulation (Regulation (EU) 2016/279), and all other applicable laws relating to processing of visitor data and privacy that may exist in any relevant jurisdiction.

  • “data controller”, “data processor”, “data subject”, “personal data” and “processing” shall be interpreted in accordance with applicable Data Protection Legislation.

  • The parties agree that customer is the data controller and that Funnelbranch is its data processor in relation to visitor data that is processed in the course of providing the service.

Privacy and security of your visitor data

We take many measures to protect and secure your data through backups, redundancies, and encryption. When you use our service to measure your website stats, Funnelbranch will collect information about your visitors.

You entrust us with your site data and we take that trust to heart. You agree that funnelbranch may process your data as described in our data policy and for no other purpose.

You own all right, title, and interest to your website data. We obtain no rights from you to your website data. We do not collect and analyze personal information from web users and use these behavioral insights to sell advertisements. When using Funnelbranch, you 100% own and control all of your website data. We don’t sell or share your site data to any third-parties, and we don’t abuse your visitor’s privacy.

Even though the purpose of Funnelbranch is to track the usage of a website, this can still be done without tracking, collecting or storing any personal data or personally identifiable information (PII) while respecting the privacy of your website visitors.

By using Funnelbranch, all the site measurement is carried out absolutely anonymously. We never store IP addresses in our database or logs. The data we process cannot be used to identify any single individual.

We minimize data collection in general. We measure only the most essential data points and nothing else. All the metrics we do collect fit on one single page.

All of the data that we do track is kept fully secured, encrypted and hosted in the US.

The group of data subjects affected by the processing of their data under this agreement includes end-users of the controller’s websites which make use of the service provided by the processor.

You can find more information about our processing of your visitor data and what types/categories of data we collect on your behalf in our publicly available data policy.

Processor’s obligations with respect to the controller

  • Funnelbranch will process visitor data only in accordance with instructions from customer through the settings of the service, i.e. (a) to operate, maintain and support the infrastructure used to provide the service; (b) to comply with customer’s instructions and processing instructions in their use, management and administration of the service; (c) as otherwise instructed through settings of the service. Funnelbranch will only process visitor data in accordance with the agreement.

  • Funnelbranch shall notify customer without undue delay if, in Funnelbranch’s opinion, an instruction for the processing of visitor data given by customer infringes applicable Data Protection Legislation.

  • Funnelbranch shall guarantee the confidentiality of visitor data processed hereunder.

  • We as humans can access your data to help you with support requests you make and to maintain and safeguard Funnelbranch to ensure the security of your data and the service as a whole. Funnelbranch shall ensure that all Funnelbranch personnel required to access the visitor data are informed of the confidential nature of the data and comply with the obligations sets out in this agreement.

  • Funnelbranch shall implement and maintain appropriate technical and organisational security measures designed to protect the visitor data against unauthorised or unlawful processing and against accidental loss, destruction, damage, theft, alteration or disclosure. These measures shall be appropriate to the harm which might result from any unauthorised or unlawful processing, accidental loss, destruction, damage or theft of the visitor data and having regard to the nature of the visitor data which is to be protected.

  • We do work with sub-processors. We’ve listed links to our current sub-processors in our privacy policy. With each vendor, we assess their commitment to privacy and we sign a data processing agreement with them that include the controller-processor Standard Contractual Clauses. Any such subcontractors will be permitted to process data only to deliver the services Funnelbranch has retained them to provide, and they shall be prohibited from using data for any other purpose.

  • If Funnelbranch becomes aware of any accidental, unauthorised or unlawful security breach, destruction, loss, alteration, or disclosure of the personal data that is processed by Funnelbranch in the course of providing the service, it shall without undue delay (not later than 48 hours after having become aware of it), notify customer by email and provide customer with a description of the incident as well as periodic updates to inform about the incident, including its impact on customer content. Funnelbranch shall additionally take action to investigate the incident and reasonably prevent or mitigate the effects of the incident.

  • Funnelbranch shall not on its own authority rectify, erase or restrict the processing of visitor data that is being processed on behalf of the controller (unless this is required by law or the Processor Terms of Service), but shall only do so on documented instructions from the controller and in accordance to the data retention rules associated to the controller subscription plan.

How we handle delete instructions

You can choose to delete your account and delete your site stats at any time. Send us an e-mail at

All your stats will be permanently deleted immediately when you delete your Funnelbranch account or when you delete your site stats. We cannot recover this information once it has been permanently deleted.

Customer undertakings and Funnelbranch assistance

  • Customer warrants that it has all necessary rights to provide to Funnelbranch the visitor data for processing in connection with the provision of the Funnelbranch Services.

  • Customer shall comply at all times with Data Protection Legislations in respect of all visitor data it provided to Funnelbranch pursuant to the Agreement.

  • Customer understands, as a controller, that it is responsible (as between customer and Funnelbranch) for:

  • determining the lawfulness of any processing, performing any required data protection impact assessments, and accounting to regulators and individuals, as may be needed;

  • providing relevant privacy notices to data subjects as may be required in your jurisdiction;

  • implementing your own appropriate technical and organizational measures to ensure and demonstrate processing in accord with this DPA;

  • notifying any relevant regulators or authorities of any incident as may be required by law in your jurisdiction.

Liability and Indemnity

Each party indemnifies the other and holds them harmless against all claims, actions, third party claims, losses, damages and expenses incurred by the indemnified party and arising directly or indirectly out of or in connection with a breach of this DPA.

Duration and Termination

  • The DPA is effective as of February 5th, 2021 and replaces and supersedes any previously agreed data processing agreement between you and Funnelbranch relating to the GDPR.

  • Termination or expiration of this DPA shall not discharge the parties from the confidentiality obligations herein.

Are customers required to sign the Funnelbranch DPA?

In order to use our products and services, you need to accept our DPA. By using our product you are agreeing to our terms of service, and you are automatically accepting our DPA and do not need to sign a separate document. We provide the same privacy rights and protection to all customers.

Can a customer share the Funnelbranch DPA with its customers?

Yes. The DPA is a publicly available document and customers who wish to share it with their customers to confirm our security measures and other terms may feel free to do so.

Do customers need to notify anyone upon accepting our DPA?

No. You are not required to notify us or any third party upon accepting our DPA though, as mentioned above, you are free to do so.

Last updated: February 5th, 2021