Privacy Policy

At Funnelbranch, we are committed to complying with GDPR, CCPA, PECR and other privacy regulations on our website and on our web analytics product too. The privacy of your data — and it is your data, not ours! — is a big deal to us.

In this policy, we lay out what data we collect and why, how your data is handled and your rights to your data. We promise we never sell your data: never have, never will.

If you have placed the Funnelbranch script on your website, take a look at our data policy for details on the information we do collect about your website visitors on your behalf.

As a visitor to the Funnelbranch website

The privacy of our website visitors is important to us so we do not track any individual people. As a visitor to the Funnelbranch website:

  • No personal information is collected
  • No information is shared with, sent to or sold to third-parties
  • No information is shared with advertising companies
  • No information is mined and harvested for personal and behavioral trends
  • No information is monetized
  • Our own first-party Funnelbranch funnel analytics cookie may be stored in the browser

We run third-party cookie-less analytics scripts to collect some anonymous usage data for statistical purposes. The goal is to track overall trends in our website traffic, it is not to track individual visitors. All the data is in aggregate only. No personal data is collected.

Data collected includes websites that send us traffic, pages on our site that are visited, duration of the visits, information from the devices (device type, operating system, country and browser) used during the visit and more. You can see full details in our data policy.

As a customer and subscriber of Funnelbranch

Our guiding principle is to collect only what we need and that we will solely process this information to provide you with the service you signed up for.

We use a select number of trusted external service providers for certain service offerings. These service providers are carefully selected and meet high data protection, data privacy and security standards.

We only share information with them that is required for the services offered and we contractually bind them to keep any information we share with them as confidential and to process personal data only according to our instructions.

Here’s what that means in practice:

  • A persistent first-party cookie may be stored for analytical purposes. If you visit our website, we may place our own first-party party analytics cookie for collecting aggregate funnel metrics on our website. Depending on your country of residence, an additional consent cookie may be placed in your browser to prevent our cookie banner from being shown every time on the Funnelbranch website.
  • Anonymous usage stats are recorded for analytical purposes. We use Simple Analytics to track overall trends in the usage of our website. Simple Analytics collects only aggregated information, which does not allow us to identify any visitor to our website. For more information, please visit the Simple Analytics Data Policy.
  • An email address is required to create an account. You need to provide us with your email address if you want to create a Funnelbranch account. That’s just so you can log in and personalize your new account, and we can send you invoices, updates or other essential information.
  • A persistent first-party cookie is stored to remember you’re logged in. If you log in to your Funnelbranch account, you give us permission to use cookies so you don’t have to log in on each returning session. This makes it easier for you to use our product. A cookie is a piece of text stored by your browser. You can adjust cookie retention settings in your own browser. Cookies that are already stored may be deleted at any time.
  • The payment process is handled by a third-party payment provider. If you choose to upgrade to a Funnelbranch paid plan, the billing information and the payment process is handled by Stripe. See the Stripe Privacy Policy for full details.
  • All transactional emails are sent using a third-party email provider. Transactional emails and email reports (should you choose to subscribe to them) are sent using AWS. See the AWS Privacy Policy for full details.
  • When you write to us with a question or to ask for help. We keep that correspondence, which includes the email address, so that we have a history of past correspondences to reference if you reach out in the future. We use this data solely in connection with answering the queries we receive.
  • We use CAPTCHA service as a means of spam protection on our account registration form. hCaptcha is a GDPR-compliant and privacy-friendly captcha. See the hCaptcha Privacy Policy for full details.
  • When you choose to subscribe to our product updates and/or promotional offers via email. We use Mailchimp to send those newsletters. See the Mailchimp Privacy Policy for full details.

Retention of data

We will retain your information as long as your account is active, as necessary to provide you with the services or as otherwise set forth in this policy.

We will also retain and use this information as necessary for the purposes set out in this policy and to the extent necessary to comply with our legal obligations, resolve disputes, enforce our agreements and protect the legal rights of Funnelbranch.

You can choose to delete your Funnelbranch account at any time. All your data will be permanently deleted immediately when you delete your account.


We may update this policy as needed to comply with relevant regulations and reflect any new practices.

Last updated: February 5th, 2021